Get all touchy feely with your print finishes
We’ve all seen those hair product adverts which poke the pain of having flat dull hair and claim to provide a full bodied, high volume finish after one wash – just because you’re worth it.
For businesses having flat dull print can cause a similar problem. You have a design that you like, which reflects the values of your brand, but it just doesn’t scream – touch me.
If that is the case you might want to consider using a specialist print finish.
At Streamline we are able to produce a number of specialist finishes to suit a range of print products.
Here are some of our favourites:
Overall UV Varnishes
A liquid varnish is applied to the whole sheet and is cured by passing through UV light. This then gives the surface a smooth and consistent texture. Varnishes can be applied to give a glossy or matte finish and can help to seal the print and preserve it for longer.
As part of the lamination finishing process, a layer of protective coating (usually a form of plastic) is applied to the page, to give a variety of finishes. Because of the coating, the print will have a more sturdy and tactile finish, which will provide a smoother result.
Lamination can provide a gloss, matte finish, soft touch and even anti-scuff which can have an effect on the overall look and feel. High gloss laminate can enhance the contrast in images and logos and can often be made to look sharper.
On the other hand, matte laminated prints are softer and can deliver a luxurious and stylish finish.
Spot UV Varnish
Instead of varnishing the whole sheet, you may want to pick out certain areas to highlight and this is where pot comes in. The varnish is applied in the same was as an overall UV varnish but just to the areas you want to enhance and can either have a gloss or matte finish.
This design gives some marketing materials a particular texture which can be impressive to viewers and recipients.
Foil Blocking or Foil Stamping
This process involves using a metallic material which is applied to the print surface using heat and pressure. The end result is reflective and can add a hint of luxury to a print product. This type of finish is typically used on logos and text and can also be combined with print finishes such as embossing to enhance the end result even further.
The embossing process raises parts of the page to offer a textured and tactile finish. It is often used on text to make it stand out. So much so that people can read it with their fingers as well as their eyes. Embossing is often chosen as it adds depth to the artwork and can be used with other techniques such as foil stamping.
If you are looking to enhance your print collateral and want to add a unique texture which reflects the professional standard of your product or service, a print finish may be the best option for you.
To speak to a member of our team about print finishes or to discuss your requirements, call 0116 235 5003. You can also get in touch at our Contact Us page.