Artworking files using Adobe

 

Creating print ready files is a complex process, and even the best graphic design professionals have to take their time to ensure every image is correct, every border is aligned and that the correct bleed and crop marks are applied.

There is a range of design software available when creating files for print.  Adobe InDesign and Illustrator are often the programmes of choice, as they offer a simple process when it comes to converting your files to artwork.

However, before you start, there are few simple things you need to think about before your artwork is ready to be printed.

 

  1. Page size.
    Every page should be the correct size of the finished and trimmed document. Bleed and crop marks should be added outside of the main printing area.
  1. Bleed and crop marks.
    Make sure that you include bleed and crop marks, especially if your design runs to the very edge of the page. Without a bleed, when the job is finished and trimmed there will be a white border around the edges.  A standard bleed size should be 3mm around all of the edges.

Crop marks, at the corners of your artwork, indicate where the print finisher will need to trim the printed material, so it’s important that these are 100% accurate.

 

  1. Image conversion.
    Convert all images to CMYK. RGB is perfect for online images, but to get the best image quality on printed collateral, it is advisable to use CMYK.
  1. Check your colours.
    What you see on your computer screen isn’t always what will be printed.  Your computer doesn’t always show colours in all their true glory, depending on how your computer is set up.  Using Spot Colours will give a consistent colour during printing, however it can be expensive to use.  For best results, use CMYK rather than RGB.
  1. Image size.
    Take care when resizing images. Often trying to enlarge an image can affect the quality.  The higher the dpi (dots per inch), the better the image resolution.
  1. Page numbers.
    If you are creating artwork for a brochure or booklet which has a number of pages, remember that the number of total pages should be divisible by four.
  1. Embedded fonts.
    Once converted to a PDF, check that all fonts are embedded. If you have used a font that the printer does not hold, then this could cause delays in proceeding to print.  You should keep an eye out for this when you see your final proof.

We provide an Artwork Submission Portal for all of our customers so that they can send their final artwork file through to us.  This medium gives customers the opportunity to complete online proofing and file transfer, saving them having to print out several pieces of the same artwork.  We offer a digital proof on all jobs, meaning we will check your artwork thoroughly, and you receive the opportunity to spot any errors before proceeding to print.

If you would like to find out more about this service, please complete your details on our form and we will get back to you as soon as possible.