4 things every creative needs to know about print design

 

Print is complicated business.  From considering paper stock, to special finishes, formats and binding options, there is a lot to think about.  You may have a great design, but there are a few things that every creative needs to know when it comes to print design…

 

  1. Getting your colour and images right

Colour accuracy and quality is the key to every successful print project.  When converting artwork to print it’s important to spend time converting all images to 4 colour (CMYK), or pantone depending on your guidelines.

 

The final checks on any print job should include checking for any low resolution images and RGB colours.

Look for a printer who can manage and control the colour of your print. Ideally work with someone who has accreditations and certification in this area, such as ISO-12647.  This will not only give you peace of mind that your print will be of a very high quality, but also that their colour accuracy is strong.

 

  1. Getting your artwork right

If you don’t have access to a graphic design team, getting to grips with design software yourself may be a bit of a challenge.  After completing a design, getting the artwork set up, dealing with gradients, image and colour quality, as well as bleeds can be particularly tricky.

It’s important to choose a printer with a professional pre-press department.  This can be invaluable for many reasons, with the main being final artwork checks.  Not only is this invaluable for new designers, but it also gives experienced design professionals peace of mind that everything will be checked thoroughly, helping to prevent any costly mistakes. Having direct access to the printer’s pre-press department will also allow you to check details with them and ask their advice on any difficult problems.

As well as having a fantastic in-house pre-press team, Streamline Press is also home to a modern proofing system which produces match prints on uncoated stock, to give a more accurate representation should you be using this stock.  Customers have the opportunity to see a final, accurate proof before anything hits the presses.

 

  1. Unsure of how long it takes to turn around a print job?

One thing many people forget to confirm before placing a print order is turnaround times – this is often a crucial part of a job and delays can be costly in more ways than one.

When deciding on stock and finish it’s important to consider the added time needed to compete the job.  Any additional finishes and special folds may add to the delivery time, so this needs to be factored in before you place a job, especially if you’re working to a strict project deadline.

Streamline Press offers a 24/7 printing capability, meaning our turnaround times are hard to beat.  We can often get projects completed within 24 or 48 hours (depending on the job), and our own delivery drivers are backed up by an overnight courier service, where we have a 7pm cut off for next day delivery.

 

  1. It’s easier with one

Rather than using multiple suppliers to print different printed collateral (brochures, leaflets, large format graphics, stationery, business cards etc.), and a separate mailing house to send your sales material out, look for one company that can offer a complete service.  Having all of your print work done by one print company will ensure consistency of brand, and also will save you a great deal of time – and money too.

 

To find out more about our print services, or if you have any questions about your printed collateral requirements contact us today.